1. Personal Information
1.1 Personal information is information about an identifiable individual. This includes information about your product and service subscriptions, usage, billing records, credit information and any recorded complaints. Please note that, pursuant to federal privacy legislation, publicly available information–including a directory listing of your name, address, telephone number and electronic address–may be collected, used and disclosed without your consent. The client’s contact information may be used to contact the visitor when necessary and may be shared with other affiliated companies within PFI who may want to contact our visitors. Only PFI has access to your personal information.
2. Collection and Use of Information
2.1. We collect and use personal information about you and your use of our products and services and our web sites (the “Information”) for the following purposes:
2.1.1. To consider initiating and to establish, maintain and develop a responsible commercial relationship with you regarding our offering and servicing of products and services;
2.1.2. To administer billing and accounting services and security measures in relation to your business with us;
2.1.3. To monitor your client history, evaluate your credit standing, to share or exchange credit reports and information with credit reporting agencies and credit bureaus and to collect any unpaid amounts owing to us;
2.1.4. To promote and to market additional products, goods and services offered by us, including by means of direct marketing;
2.1.5. To provide you with newsletters via email;
2.1.6. To provide personalized features and services;
2.1.7. To analyze traffic and use of the PFI web sites to determine which features and services people like and don’t like so that we can improve what we do;
2.1.8. To prepare aggregated user statistics or information summaries to describe our services to third parties such as prospective business partners and advertisers and for other lawful purposes;
2.1.9. To present web page advertisements that we hope will be of interest to you;
2.1.10. To contact you to fulfill distribution of prizes if you win a promotion or contest;
2.1.11. To comply with any legal and regulatory requirements, including requirements;
2.1.12. To manage and develop our business and operations, including personnel and employment matters;
2.1.13. Requests of government agencies or pursuant to a subpoena or other legal proceeding.
2.2. If you choose not to provide the requested information, PFI may not be able to offer you some of the personalized products and services that depend on this type of information to function. We may request you to provide additional personal information such as your date of birth, SIN number, health card number or drivers license number. This information is obtained solely for security purposes such as identifying you when you call us with respect to your account and services. You do not have to provide it to us, but if you do, it will help us to ensure that we take instructions with respect to your account only from you.
2.3. You consent to our collection from, verification with and communication to, any third party and our use of, the Information for the above purposes.
2.4. You also authorize these parties to give us the Information. In addition, you agree that we may disclose Information to:
2.4.1. any person who, in our reasonable judgment, is seeking the Information as your agent or
2.4.2. a person involved directly or indirectly in supplying the product or service to you, including, without limitation, our sales and marketing agents, to the extent the Information is required and used only for such purposes, including the efficient supply of products and services to you, and provided that such person is required to keep the Information confidential; or
2.4.3. a person retained by us to collect amounts which you owe us or to enforce our rights under our terms of service, if the Information is required for, and is to be used only for that purpose and that person is required to keep such Information confidential.
2.5. We may also use Information in our records for as long as it is needed for the purposes described above and your consent remains valid after the termination of our relationship with you.
2.6. We reserve the right to conduct statistical analyses of your behavior and characteristics to measure interest in and use of PFI’s products and services, PFI’s proposed products and services, the PFI web sites and the Internet and to provide advertisers with information such as the number of users that have been exposed to or clicked on their advertising banners.
3. Use of “Cookies”
4. Access to Information
4.1. Occasionally, we may or any of our advertisers or partners may host a contest or promotion where it will be your option to enter and your option to provide the requested information. Data collected during a promotion or contest is typically shared with the sponsor or co-sponsor. If you do not want your data to be shared, you can choose not to participate in the promotion or contest. Children under the age of majority must get parental or legal guardian permission before providing any information for contests or promotions.
4.2. PFI may disclose, on a confidential basis, to any third party with whom we have business relations, certain relevant information relating to your dealings with us and our products and services. PFI does not sell or redistribute your Information.
4.3. PFI may enter into third party agreements from time to time for the purposes of providing you with goods and services we think may in terest you and may share your Information with these third parties solely for these purposes. We may share Information with potential business partners of, or investors in, PFI. All such disclosure is made solely under a confidentiality agreement with the third party who is required not to disclose or use the Information for any other purpose other than is necessary to fulfill the agreement with PFI.
4.4. Please note that PFI’s web sites contain links to other sites and occasionally allow other sites to be co-branded with PFI. We cannot represent or guarantee that other sites’ privacy policies conform to our own, so please note that sites linked from PFI’s web sites may have privacy policies which differ from those of PFI.
4.6. Any submissions to Internet discussion areas or other public Internet areas on the PFI web sites are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any submissions on the Internet.
5. Mailing Lists
5.1. We reserve the right to contact you regarding account status, billing notifications, account renewal, changes to any PFI product and service offerings, and other matters relevant to the underlying service and/or the personal information collected.
6. Security Measures
6.1. PFI has reasonable security measures in place to protect against loss, misuse and interception by third parties. While PFI cannot guarantee that loss, misuse or alteration to data will not occur, we make every effort to prevent such occurrences.
6.2. PFI assumes no liability for interception, alteration or misuse of information transmitted over the Internet. We will keep your Information in secure data storage to safeguard it from unauthorized access. We will keep your Information for as long as it remains necessary or relevant for the identified purposes or as required by law.
6.3. You are responsible for the security of your Login Username and Password. At the time of signing up for new services, PFI may provide new clients with a standard password that is required to activate the service. PFI strongly recommends that you do not divulge your Username and/or Password to anyone. You should log out of your browser at the end of each computer session to ensure that others cannot.
Access your personal information and correspondence, especially if you share a computer or are using a computer in a public place. You should also be aware that when personal information is voluntarily disclosed (i.e. Username, e-mail address, etc.) in the discussion areas or other public areas of the PFI web sites and the Internet, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control.
6.4. PFI cannot ensure and/or warrant the security of any Information transmitted online. You are advised that conveying personal information online is done at your own risk and you remain solely responsible for maintaining the secrecy of Usernames, Passwords and/or any account and/or credit information.